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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"Lehmann, Donald R."
~person:"Mittal, Vikas"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
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Lehmann, Donald R.
Mittal, Vikas
Nguyen, Hang T.
Grewal, Dhruv
16
Verhoef, Peter C.
16
Gijsbrechts, Els
10
Skiera, Bernd
10
Neslin, Scott A.
9
Warlop, Luk
9
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8
Campo, Katia
8
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8
Dekimpe, Marnik G.
7
Blut, Markus
6
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6
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6
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6
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5
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5
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5
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5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Sattler, Henrik
5
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4
Brady, Michael K.
4
Burton, Scot
4
Deleersnyder, Barbara
4
Emrich, Oliver
4
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4
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4
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4
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4
Konuş, Umut
4
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4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
5
Journal of marketing research
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
14
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Sustainable retailing
Vadakkepatt, Gautham G.
;
Winterich, Karen Page
;
Mittal, …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10012514573
Saved in:
3
Political identity and the consumer journey : a research review
Jung, Jihye
;
Mittal, Vikas
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
7
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus
;
Frennea, Carly M.
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
Saved in:
8
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
9
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
10
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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