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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Industriegütermarketing"
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Relationship marketing
B-to-B-Marketing
49
Business-to-business marketing
49
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
15
Salespeople
13
Verkaufspersonal
13
Selling
12
Verkauf
12
Consumer behaviour
7
Konsumentenverhalten
7
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6
Marketingmanagement
6
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5
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Kundenzufriedenheit
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Unternehmenserfolg
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4
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3
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Sales
3
Artificial Intelligence
2
Artificial intelligence
2
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2
Betriebliche Wertschöpfung
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Ahearne, Michael
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Alavi, Sascha
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1
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1
Blut, Markus
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Böhm, Eva
1
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1
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1
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1
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1
Evanschitzky, Heiner
1
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1
Goldman, Arieh
1
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1
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1
Habel, Johannes
1
Harmancioglu, Nukhet
1
Haumann, Till
1
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1
Hollmann, Thomas
1
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1
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1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
157
The journal of business & industrial marketing
86
Journal of business research : JBR
35
Journal of business-to-business marketing
35
Journal of marketing
10
SpringerLink / Bücher
10
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
International journal of procurement management
4
Journal of personal selling & sales management : JPSSM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Economics
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
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ECONIS (ZBW)
16
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
4
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
5
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
6
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
7
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
8
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
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