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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"MSI reports : working paper series"
~isPartOf:"Universia business review : UBR"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
6
Distribution channel
4
Vertriebsweg
4
Customer relationship management
2
Customer satisfaction
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Retail trade
2
Bio-Lebensmittel
1
Catalog shopping
1
Cluster analysis
1
Clusteranalyse
1
Cognitive schemas
1
Customer Effort Score
1
Customer experience
1
Customer feedback metrics
1
Customer profitability
1
Customer retention
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Customer shopping journey
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Customer value
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Digital channels
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Digitalisierung
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Digitization
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Direct mailings
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Direct marketing
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Direktmarketing
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Distance selling
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Distanzhandel
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Estimation
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Internet
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Verhoef, Peter C.
Neslin, Scott A.
5
Sesé, F. Javier
3
Bijmolt, Tammo H. A.
2
Bolton, Ruth N.
2
Konuş, Umut
2
Lemon, Katherine N.
2
Nguyen, Hang T.
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
1
Aroean, Lukman
1
Arroniz, Iñigo
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Bitner, Mary Jo
1
Blut, Markus
1
Bodapati, Anand V.
1
Bone, Sterling A.
1
Bramlett, Matthew D.
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
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Calantone, Roger J.
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Cambra-Fierro, Jesús
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Campos, Tontxu
1
Chinchanachokchai, Sydney
1
Clement, Michel
1
De Keyser, Arne
1
DeTienne, Kristen Bell
1
Dellaert, Benedict G. C.
1
Dhaoui, Chedia
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Dholakia, Utpal M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
MSI reports : working paper series
Universia business review : UBR
Journal of the Academy of Marketing Science
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
ERIM report series research in management
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
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ECONIS (ZBW)
6
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1
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
6
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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