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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Prasad, Ashutosh"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Innovation diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand management
Consumer behaviour
Innovation diffusion
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
7
Markenführung
3
Virales Marketing
3
Bayes-Statistik
2
Bayesian inference
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand strategy
2
Bundling strategy
2
Leistungsbündel
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Werbung
2
Advertising effects
1
Advice giving
1
Bayesian estimation
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Bundling
1
Co-promotion
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Cognition
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Communication
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Compensatory word of mouth
1
Customer spending
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Article in journal
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9
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English
9
Author
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De Angelis, Matteo
Nguyen, Hang T.
Prasad, Ashutosh
Gijsbrechts, Els
10
Netessine, Serguei
10
Tucker, Catherine
9
Verhoef, Peter C.
9
Warlop, Luk
9
Ghose, Anindya
8
Girotra, Karan
8
Bijmolt, Tammo H. A.
7
Duenyas, Izak
7
Pauwels, Koen
7
Özer, Özalp
7
Cachon, Gérard
6
Clement, Michel
6
Goldfarb, Avi
6
Kapuscinski, Roman
6
Su, Xuanming
6
Swinney, Robert
6
Allon, Gad
5
Amaldoss, Wilfred
5
Arya, Anil
5
Balseiro, Santiago R.
5
Chintagunta, Pradeep K.
5
Davis, Andrew M.
5
Guo, Liang
5
Hosanagar, Kartik
5
Lee, Hau Leung
5
Lilien, Gary L.
5
Martínez-de-Albéniz, Victor
5
Mittendorf, Brian
5
Muller, Eitan
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Taylor, Terry A.
5
Vulcano, Gustavo
5
Wilbur, Kenneth C.
5
Zheng, Yanchong
5
Bassamboo, Achal
4
Beil, Damian R.
4
Belavina, Elena
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
2
Journal of marketing research : JMR
2
Journal of retailing
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Psychology & marketing
2
Decision sciences : DS
1
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Operations research letters
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
8
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
9
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
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