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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
~subject:"Retail trade"
~subject:"Werbung"
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Markenartikel
Retail trade
Werbung
Consumer behaviour
305
Konsumentenverhalten
305
Brand management
200
Markenführung
200
Relationship marketing
171
Beziehungsmarketing
169
Marketing management
149
Marketingmanagement
149
Brand image
136
Markenimage
136
Internet marketing
99
Online-Marketing
97
Brand
88
Marketing
87
Social Web
73
Social web
73
Market research
59
Marktforschung
59
Advertising effects
53
Werbewirkung
53
Theory
50
Theorie
49
Viral marketing
49
Virales Marketing
49
USA
43
United States
43
Advertising
42
Customer satisfaction
41
Kundenzufriedenheit
41
Einzelhandel
39
Dienstleistungsqualität
37
International marketing
37
Service quality
37
Internationales Marketing
35
Innovation
34
B-to-B-Marketing
33
Business-to-business marketing
33
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159
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Dekimpe, Marnik G.
6
Bang, Nguyen
3
Das, Gopal
3
Gijsbrechts, Els
3
Neslin, Scott A.
3
Pauwels, Koen
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Ewijk, Bernadette J. van
2
Fernando, Angeline Gautami
2
Gielens, Katrijn
2
Gijsenberg, Maarten J.
2
Grace, Debra
2
Guitart, Ivan A.
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Kumar, Vikas
2
Lalwani, Ashok K.
2
Lehmann, Donald R.
2
Luna, David
2
Merrilees, Bill
2
Nguyen, Hang T.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shao, Wei
2
Srivastava, Rajendra Krishan
2
Abou Nabout, Nadia
1
Adjaison, Geoffrey Kwasi
1
Agbemabiese, George Cudjoe
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Akasreku, Frank
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Journal of retailing and consumer services
478
Journal of business research : JBR
412
The journal of brand management : an international journal
270
The journal of product & brand management
208
Journal of retailing
163
International journal of advertising : the review of marketing communications
129
European journal of operational research : EJOR
118
Journal of marketing communications
117
SpringerLink / Bücher
111
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
104
European journal of marketing : EJM
103
Journal of advertising research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Psychology & marketing
89
Management science : journal of the Institute for Operations Research and the Management Sciences
86
International journal of advertising : the quarterly review of marketing communications
84
International journal of production economics
81
Journal of marketing
76
Asia Pacific journal of marketing and logistics
73
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
68
Journal of strategic marketing
65
International journal of retail and distribution management
64
Journal of promotion management : JPM
63
Journal of historical research in marketing
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Marketing letters : a journal of research in marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of the Academy of Marketing Science
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of marketing management : MM
49
Journal of marketing research : JMR
49
Cogent business & management
46
The journal of consumer marketing
45
Journal of global marketing
43
International journal of electronic marketing and retailing : IJEMR
42
Journal of fashion marketing and management
42
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ECONIS (ZBW)
159
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1
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How, why, and when disclosure type matters for influencer
marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
4
Social media
marketing
for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
7
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
8
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
9
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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