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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Dukes, Anthony"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Virales Marketing
Konsumentenverhalten
3
Advertising effects
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Bubbles
1
Budget constraint
1
Budgetrestriktion
1
Category Management
1
Category management
1
Communication media
1
Competitive strategy
1
Complaint management
1
Customer service
1
Data collection
1
Datenerhebung
1
Devisenmarkt
1
Fertigungsprogramm
1
Foreign exchange market
1
Game theory
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet
1
Kommunikationsmedien
1
Kundenservice
1
Ladengestaltung
1
Master production schedule
1
Online-Marketing
1
Organisationsstruktur
1
Organizational structure
1
Perception
1
Product design
1
Produktgestaltung
1
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5
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Aufsatz in Zeitschrift
5
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Bulgarian
German
English
Finnish
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Author
All
Dukes, Anthony
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Pauwels, Koen
8
Bijmolt, Tammo H. A.
7
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Srinivasan, Shuba
6
Yang, Sha
6
Allenby, Greg M.
5
Fader, Peter
5
Feinberg, Fred M.
5
Godes, David
5
Horsky, Dan
5
Katona, Zsolt
5
Lans, Ralf van der
5
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of economics & management strategy : JEMS
1
Marketing science
1
Quantitative marketing and economics : QME
1
The journal of industrial economics
1
Source
All
ECONIS (ZBW)
5
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1
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
2
Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
Saved in:
3
Prominent attributes under limited attention
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 683-698
Persistent link: https://www.econbiz.de/10011760363
Saved in:
4
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
5
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
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