//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Skiera, Bernd"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Online-Marketing"
~subject:"SME"
~subject:"Search engine"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Online-Marketing
SME
Search engine
Social web
Preismanagement
3
Pricing
3
Pricing strategy
3
Profitability
3
Rentabilität
3
Auction theory
2
Auktionstheorie
2
Firm value
2
Online retailing
2
Online-Handel
2
Suchmaschine
2
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Advertising industry
1
Aktienmarkt
1
Ankündigungseffekt
1
Announcement effect
1
Auction
1
Auktion
1
Bayes-Statistik
1
Bayesian inference
1
Bidding fees
1
Big Data
1
Big data
1
Börsenkurs
1
Capital income
1
Capital structure
1
Citation analysis
1
Commitment
1
Competition
1
Complementary products
1
Consumer preferences
1
Cumulative abnormal return
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
6
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Skiera, Bernd
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Iyengar, Radha
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Kuksov, Dmitri
6
Meyer, Robert J.
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Goldfarb, Avi
5
Katona, Zsolt
5
Lilien, Gary L.
5
Muller, Eitan
5
Natter, Martin
5
Salisbury, Linda Court
5
Sayedi, Amin
5
Srinivasan, Kannan
5
Trusov, Michael
5
Xie, Ying
5
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
4
European journal of operational research : EJOR
3
International journal of electronic commerce : IJEC
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of business economics : JBE
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Kredit und Kapital
1
MIT sloan management review
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
PROSAD : a bidding decision support system for profit optimizing search engine advertising
Skiera, Bernd
;
Abou Nabout, Nadia
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10009736694
Saved in:
6
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->