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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Tucker, Catherine"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
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10
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Tucker, Catherine
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
Warlop, Luk
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Jerath, Kinshuk
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Neslin, Scott A.
8
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8
Bijmolt, Tammo H. A.
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7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
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6
Allenby, Greg M.
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
5
MSI reports : working paper series
2
Innovation policy and the economy
1
International journal of industrial organization
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
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ECONIS (ZBW)
12
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1
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
2
Consumer privacy and the future of data-based innovation and marketing
Bleier, Alexander
;
Goldfarb, Avi
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012494689
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
6
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
7
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
8
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
9
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
10
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
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