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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Theorie
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562
Theory
305
USA
164
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164
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158
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144
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144
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142
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135
Brand management
131
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115
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115
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92
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87
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81
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Chintagunta, Pradeep K.
15
Hauser, John R.
13
Tucker, Catherine
12
Gijsbrechts, Els
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Muller, Eitan
10
Schweidel, David A.
10
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Neslin, Scott A.
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bradlow, Eric T.
8
Braun, Michael
8
Chen, Yuxin
8
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Stremersch, Stefan
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Feinberg, Fred M.
6
Katona, Zsolt
6
Kumar, V.
6
Lehmann, Donald R.
6
Libai, Barak
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Natter, Martin
6
Rao, Vithala R.
6
Sattler, Henrik
6
Skiera, Bernd
6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
5,664
Economics letters
5,292
International journal of production research
3,328
Journal of business research : JBR
3,034
International journal of production economics
2,989
Journal of economic theory
2,891
Computers & operations research : and their applications to problems of world concern ; an international journal
2,448
Journal of economic dynamics & control
2,409
Journal of economic behavior & organization : JEBO
2,378
The American economic review
2,348
Journal of retailing and consumer services
2,266
Management science : journal of the Institute for Operations Research and the Management Sciences
1,991
European economic review : EER
1,944
Games and economic behavior
1,879
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,826
Journal of public economics
1,766
Applied economics
1,733
Economic modelling
1,724
Journal of econometrics
1,605
Journal of banking & finance
1,502
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,401
The economic journal : the journal of the Royal Economic Society
1,400
Journal of monetary economics
1,385
International economic review
1,344
Public choice
1,344
Social choice and welfare
1,296
American journal of agricultural economics
1,268
Journal of international economics
1,266
International journal of industrial organization
1,261
Applied economics letters
1,249
Transportation research / E : an international journal
1,237
Journal of mathematical economics
1,142
Technological forecasting & social change : an international journal
1,121
Journal of macroeconomics
1,113
Energy economics
1,087
The Canadian journal of economics
1,070
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1,051
Operations research letters
1,050
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ECONIS (ZBW)
963
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71
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
72
The existence and persistence of the pay-per-use bias in car sharing services
Dowling, Katharina
;
Manchanda, Puneet
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 329-342
Persistent link: https://www.econbiz.de/10012591034
Saved in:
73
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
74
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
75
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
76
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
77
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
78
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
79
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
80
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
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