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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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575
Theory
308
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307
Internet marketing
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Hauser, John R.
12
Chintagunta, Pradeep K.
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9
Sun, Baohong
9
Warlop, Luk
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6
Meyer, Robert J.
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Arora, Neeraj
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Chu, Junhong
4
Desai, Preyas S.
4
Dukes, Anthony
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,814
Journal of retailing and consumer services
2,226
International journal of production economics
2,151
International journal of production research
1,731
European journal of operational research : EJOR
1,284
International journal of hospitality management
853
International journal of consumer studies
778
Psychology & marketing
751
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
679
Technological forecasting & social change : an international journal
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
598
The journal of brand management : an international journal
568
Industrial marketing management : the international journal for industrial and high-tech firms
537
Cogent business & management
533
International journal of logistics systems and management
500
Tourism management : research, policies, practice
494
The journal of product & brand management
479
Asia Pacific journal of marketing and logistics
477
Journal of retailing
447
European journal of marketing : EJM
445
Omega : the international journal of management science
434
International journal of retail & distribution management
428
The international review of retail, distribution and consumer research
425
Journal of travel and tourism marketing
424
Journal of business ethics : JOBE
419
International journal of logistics : research and applications
413
Journal of marketing management : MM
406
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
402
Journal of marketing research : JMR
393
Journal of marketing
364
Journal of marketing communications
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing intelligence & planning
355
Journal of the Academy of Marketing Science
353
Journal of fashion marketing and management
352
Supply chain management : an international journal
347
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ECONIS (ZBW)
728
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1
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
2
Branded response to generic entry : detailing beyond the patent cliff
Hariharan, Vijay Ganesh
;
Landsman, Vardit
;
Stremersch, …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 567-588
Persistent link: https://www.econbiz.de/10015057567
Saved in:
3
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
4
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
5
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
6
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
7
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
8
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
9
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
10
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
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