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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~person:"Chung, Yuho"
~person:"Erickson, Gary M."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
European journal of operational research : EJOR
1
Special issue on "marketing strategy"
1
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ECONIS (ZBW)
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Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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