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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Theorie und Forschung"
~subject:"Customer relationship management"
~subject:"Distribution channel"
~subject:"Werbewirkung"
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Customer relationship management
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Direktmarketing
12
Direct marketing
11
Consumer behaviour
4
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4
Vertriebsweg
4
Fundraising
3
Advertising
2
Advertising effects
2
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2
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2
Personal selling
2
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2
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2
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1
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Arztpraxis
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Assimilation-contrast
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Buyer-seller interaction
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Catalogues
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Direct mailing
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Verhoef, Peter C.
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Bulla, Jan
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Dorotic, Matilda
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Fok, Dennis
1
Hillenbrand, Gerold
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Kock, Heidi
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Lee, Ju-Yeon
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Lesscher, Lisan
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1
Mark, Tanya
1
Niraj, Rakesh
1
Paesbrugghe, Bert
1
Palmatier, Robert W.
1
Schwarzwäller, Wolfgang
1
Sridhar, Shrihari
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Theorie und Forschung
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Direct marketing : an international journal
3
Journal of advertising research
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
NBER Working Paper
3
SpringerLink / Bücher
3
The marketing review
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
30-Minuten-Reihe
1
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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BREAD working paper
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Bank- und finanzwirtschaftliche Forschungen
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ECONIS (ZBW)
6
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
-
1992
Persistent link: https://www.econbiz.de/10000837258
Saved in:
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