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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Prasad, Ashutosh"
~person:"Weinberg, Charles B."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Market research
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Konsumentenverhalten
5
Film industry
3
Filmwirtschaft
3
Preismanagement
3
Pricing
3
Pricing strategy
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Bargaining
2
Bayes-Statistik
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Prasad, Ashutosh
Weinberg, Charles B.
Gijsbrechts, Els
10
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Pauwels, Koen
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Kamakura, Wagner A.
6
Leeflang, Peter
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Skiera, Bernd
5
Stremersch, Stefan
5
Lilien, Gary L.
4
Natter, Martin
4
Roberts, John H.
4
Srinivasan, Shuba
4
Chan, Eugene Y.
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
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Homburg, Christian
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Kayande, Ujwal
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Keh, Hean Tat
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Marchand, André
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Melnyk, Valentyna
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Moon, Sangkil
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Nguyen, Hang T.
3
Puntoni, Stefano
3
Sattler, Henrik
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of operational research : EJOR
2
Journal of retailing
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Decision sciences : DS
1
Geographical analysis : an international journal of theoretical geography
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of cultural economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
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Operations research letters
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ECONIS (ZBW)
6
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1
Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
Saved in:
2
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
3
Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
Saved in:
4
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
5
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
6
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
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