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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
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67
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Gijsbrechts, Els
9
Warlop, Luk
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7
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6
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5
Clement, Michel
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Lilien, Gary L.
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Haan, Evert de
3
Hennig-Thurau, Thorsten
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Keh, Hean Tat
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,523
Journal of retailing and consumer services
2,039
International journal of production economics
2,022
International journal of production research
1,693
European journal of operational research : EJOR
1,196
International journal of hospitality management
813
International journal of consumer studies
766
Transportation research / E : an international journal
711
Psychology & marketing
690
Small business economics : an entrepreneurship journal
592
Management science : journal of the Institute for Operations Research and the Management Sciences
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Technological forecasting & social change : an international journal
520
Cogent business & management
505
International journal of logistics systems and management
498
Industrial marketing management : the international journal for industrial and high-tech firms
458
Asia Pacific journal of marketing and logistics
447
Omega : the international journal of management science
410
The journal of product & brand management
405
International journal of logistics : research and applications
394
European journal of marketing : EJM
390
Journal of business ethics : JOBE
383
Tourism management : research, policies, practice
381
The journal of brand management : an international journal
374
Journal of marketing research : JMR
366
Journal of travel and tourism marketing
349
Supply chain management : an international journal
346
Journal of marketing management : MM
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
340
Journal of marketing communications
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
International journal of entrepreneurship and small business
335
Journal of retailing
332
Journal of fashion marketing and management
331
The international journal of logistics management
328
Journal of international consumer marketing
327
Journal of marketing
313
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
315
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91
Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
Saved in:
92
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
93
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
94
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
95
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
Saved in:
96
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
97
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
98
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
99
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
100
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
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