//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Markenführung"
~subject:"Pricing strategy"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Lieferkette
Markenführung
Pricing strategy
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
Innovation
50
USA
50
United States
50
Werbung
49
Market research
45
Marktforschung
45
Marketing
41
Social Web
41
Social web
41
Preismanagement
38
New product development
36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
more ...
less ...
Online availability
All
Undetermined
212
Type of publication
All
Article
353
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
355
Collection of articles of several authors
7
Sammelwerk
7
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Natter, Martin
5
Neslin, Scott A.
5
Sattler, Henrik
5
Dekimpe, Marnik G.
4
Skiera, Bernd
4
Weinberg, Charles B.
4
Chan, Eugene Y.
3
Cornelißen, Markus
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lans, Ralf van der
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Mittal, Vikas
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Steenkamp, Jan-Benedict E. M.
3
Stremersch, Stefan
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Arts, Joep W. C.
2
Backhaus, Klaus
2
Bowman, Douglas
2
Brown, Brian P.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,543
International journal of production economics
2,123
Journal of retailing and consumer services
2,058
International journal of production research
1,695
European journal of operational research : EJOR
1,375
International journal of hospitality management
860
Transportation research / E : an international journal
788
International journal of consumer studies
761
Management science : journal of the Institute for Operations Research and the Management Sciences
717
Psychology & marketing
681
The journal of brand management : an international journal
635
Small business economics : an entrepreneurship journal
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
The journal of product & brand management
515
International journal of logistics systems and management
499
Technological forecasting & social change : an international journal
490
Industrial marketing management : the international journal for industrial and high-tech firms
483
Cogent business & management
481
Asia Pacific journal of marketing and logistics
460
European journal of marketing : EJM
422
Omega : the international journal of management science
416
Tourism management : research, policies, practice
400
Journal of revenue and pricing management
393
Journal of marketing research : JMR
389
Journal of business ethics : JOBE
385
Journal of marketing management : MM
372
Journal of retailing
363
International journal of logistics : research and applications
359
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of retail & distribution management
350
Production and operations management : an international journal of the Production and Operations Management Society
349
Supply chain management : an international journal
346
International journal of entrepreneurship and small business
343
Journal of fashion marketing and management
343
Economics letters
342
Journal of travel and tourism marketing
342
Manufacturing & service operations management : M & SOM
341
Journal of marketing
329
more ...
less ...
Source
All
ECONIS (ZBW)
355
Showing
1
-
10
of
355
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
DEPART : decomposing prices using atheoretical regression trees
Lu, Huidi
;
Lans, Ralf van der
;
Helsen, Kristiaan
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 781-800
Persistent link: https://www.econbiz.de/10014451280
Saved in:
5
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
10
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->