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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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3,397
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International review of economics & finance : IREF
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ECONIS (ZBW)
842
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842
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type
Zhao, Xiaohong
;
Cai, Fengyan
;
Yang, Zhiyong
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 398-416
Persistent link: https://www.econbiz.de/10014316615
Saved in:
4
Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?
Roelen-Blasberg, Tobias
;
Habel, Johannes
;
Klarmann, Martin
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 164-188
Persistent link: https://www.econbiz.de/10014281919
Saved in:
5
Blockchain meets marketing : opportunities, threats, and avenues for future research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014281888
Saved in:
6
Blockchain technology for creative industries : current state and research opportunities
Malik, Nikhil
;
Wei, Yanhao
;
Appel, Gil
;
Luo, Lan
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10014281893
Saved in:
7
Can firms benefit from integrating high-frequency survey measures with objective service quality data?
Cho, Jihoon
;
Aribarg, Anocha
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 513-533
Persistent link: https://www.econbiz.de/10014383226
Saved in:
8
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
9
Charitable maximizers : the impact of the maximizing mindset on donations to human recipients
Ma, Jingjing
;
Lin, Yu
;
Ein-Gar, Danit
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 417-434
Persistent link: https://www.econbiz.de/10014316618
Saved in:
10
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
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