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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
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65
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6
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Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
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5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
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Srinivasan, Shuba
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Yildirim, Gokhan
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Abou Nabout, Nadia
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Ailawadi, Kusum L.
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Campo, Katia
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Chark, Robin
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Cornelissen, Gert
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Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,523
Journal of retailing and consumer services
2,039
International journal of production economics
2,022
International journal of production research
1,693
European journal of operational research : EJOR
1,196
International journal of hospitality management
813
International journal of consumer studies
766
Transportation research / E : an international journal
711
Psychology & marketing
690
Small business economics : an entrepreneurship journal
592
Management science : journal of the Institute for Operations Research and the Management Sciences
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Technological forecasting & social change : an international journal
520
Cogent business & management
505
International journal of logistics systems and management
498
Industrial marketing management : the international journal for industrial and high-tech firms
458
Asia Pacific journal of marketing and logistics
447
Omega : the international journal of management science
410
The journal of product & brand management
405
International journal of logistics : research and applications
394
European journal of marketing : EJM
390
Journal of business ethics : JOBE
383
Tourism management : research, policies, practice
381
The journal of brand management : an international journal
374
Journal of marketing research : JMR
366
Journal of travel and tourism marketing
349
Supply chain management : an international journal
346
Journal of marketing management : MM
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
340
Journal of marketing communications
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
International journal of entrepreneurship and small business
335
Journal of retailing
332
Journal of fashion marketing and management
331
The international journal of logistics management
328
Journal of international consumer marketing
327
Journal of marketing
313
The international review of retail, distribution and consumer research
311
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Source
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ECONIS (ZBW)
315
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1
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10
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315
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
10
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
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