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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Viral marketing"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Marktforschung
Viral marketing
Wirkungsanalyse
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
Innovation
50
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50
United States
50
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49
Market research
45
Marketing
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Social Web
41
Social web
41
Preismanagement
38
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38
New product development
36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
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345
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7
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1
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Übersichtsarbeit
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English
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Gijsbrechts, Els
10
Warlop, Luk
9
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Kamakura, Wagner A.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Stremersch, Stefan
5
Leeflang, Peter
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Roberts, John H.
4
Chan, Eugene Y.
3
Dewitte, Siegfried
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Natter, Martin
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Böcker, Franz
2
Calantone, Roger J.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colicev, Anatoli
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,960
International journal of hospitality management
794
International journal of consumer studies
761
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Journal of marketing research : JMR
465
Applied economics
450
Energy economics
422
Tourism management : research, policies, practice
402
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
397
Technological forecasting & social change : an international journal
384
Management science : journal of the Institute for Operations Research and the Management Sciences
371
European journal of marketing : EJM
370
Applied economics letters
359
The journal of brand management : an international journal
357
Economics letters
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Economic modelling
346
Journal of marketing management : MM
345
Journal of travel and tourism marketing
334
Marketing letters : a journal of research in marketing
325
Journal of the Academy of Marketing Science
321
Journal of retailing
320
Journal of marketing communications
318
Journal of international consumer marketing
316
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of marketing
311
Cogent business & management
310
Journal of consumer behaviour : an international research review
309
Food policy : economics planning and politics of food and agriculture
307
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
296
The American economic review
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
290
International journal of contemporary hospitality management
287
The journal of consumer marketing
287
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
281
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ECONIS (ZBW)
345
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
10
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
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