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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bijmolt, Tammo H. A."
~subject:"Consumer behaviour"
~subject:"United States"
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Consumer behaviour
United States
Konsumentenverhalten
5
E-commerce
3
Electronic Commerce
3
Meta-Analyse
3
Meta-analysis
3
Beziehungsmarketing
2
Business model
2
Digitalisierung
2
Digitization
2
Geschäftsmodell
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
USA
2
Advertising
1
Advertising effects
1
Arzneimittel
1
Ausgaben
1
Bonus premiums
1
Brand equity
1
Brand management
1
Choice drivers
1
Compulsive buying
1
Consumer purchase behavior
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer relationship management
1
Direct mailings
1
Direct marketing
1
Direktmarketing
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Einzelhandel
1
Expenditure
1
Food retailing
1
Friendship
1
Grocery retailing
1
Innovation adoption
1
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English
7
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Bijmolt, Tammo H. A.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Clement, Michel
5
Dekimpe, Marnik G.
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Stremersch, Stefan
5
Homburg, Christian
4
Lilien, Gary L.
4
Mittal, Vikas
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Goldenberg, Jacob
3
Grinstein, Amir
3
Haan, Evert de
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Mahajan, Vijay
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colicev, Anatoli
2
Cornelissen, Gert
2
Cornelißen, Markus
2
Coulter, Robin A.
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
3
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
7
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
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