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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Kamakura, Wagner A."
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
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Konsumentenverhalten
7
Virales Marketing
4
Beziehungsmarketing
3
Markenführung
3
Relationship marketing
3
Brand
2
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De Angelis, Matteo
Kamakura, Wagner A.
Nguyen, Hang T.
Gijsbrechts, Els
10
Warlop, Luk
9
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Dekimpe, Marnik G.
5
Neslin, Scott A.
5
Sattler, Henrik
5
Stremersch, Stefan
5
Leeflang, Peter
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Roberts, John H.
4
Steenkamp, Jan-Benedict E. M.
4
Chan, Eugene Y.
3
Dewitte, Siegfried
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Mittal, Vikas
3
Natter, Martin
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bowman, Douglas
2
Brown, Brian P.
2
Böcker, Franz
2
Calantone, Roger J.
2
Campo, Katia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Psychology & marketing
3
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
10
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1
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10
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
6
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
7
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
8
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
9
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
10
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
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