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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gauri, Dinesh Kumar"
~person:"Kwapil, Claudia"
~person:"Skiera, Bernd"
~person:"Spann, Martin"
~subject:"Kosten"
~subject:"Preismanagement"
~subject:"Österreich"
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Kosten
Preismanagement
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Pricing strategy
5
Pricing
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Artificial intelligence
1
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Auction theory
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Gauri, Dinesh Kumar
Kwapil, Claudia
Skiera, Bernd
Spann, Martin
Natter, Martin
3
Dasgupta, Srabana
2
Kim, Ju-Young
2
Weinberg, Charles B.
2
Zeng, Xiaohua
2
Ahmadi, Iman
1
Arts, Joep W. C.
1
Avagyan, Vardan
1
Backhaus, Klaus
1
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1
Bax, Eric
1
Bayus, Barry L.
1
Brünner, Tobias
1
Carlson, Jeffrey R.
1
Chan, Tat
1
Chandrasekaran, Deepa
1
Chen, Xinlei
1
Chen, Yuxin
1
Chou, Hsuan-Yi
1
Cie, Jinhong
1
Cornelißen, Markus
1
Croux, Christophe
1
Deleersnyder, Barbara
1
Dost, Florian
1
Ebling, Christine
1
Eisend, Martin
1
Esteban-Bravo, Mercedes
1
Fay, Scott A.
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Frambach, Rudolf T.
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Frenzen, Heiko
1
Gedenk, Karen
1
Hada, Mahima
1
Halbheer, Daniel
1
Ham, Sung H.
1
Hansen, Ann-Kristin
1
He, Chuan
1
Helsen, Kristiaan
1
Heubrandner, Florian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
ECB Working Paper
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Working paper series / European Central Bank
4
Banque de France Working Paper
2
Bundesbank Series 1 Discussion Paper
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / Deutsche Bundesbank
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Documentos de trabajo / Banco de España, Servicio de Estudios
2
Electronic markets : the international journal on networked business
2
Estudos e documentos de trabalho
2
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of economic behavior & organization : JEBO
2
Les notes d'études et de recherche : NER
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Pricing decisions in the euro area : how firms set prices and why
2
Banco de Espana Working Paper
1
Beiträge zur betriebswirtschaftlichen Forschung
1
BuR - Business Research
1
Business & information systems engineering
1
Business research
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CESifo Working Paper Series
1
CESifo working papers
1
Die Betriebswirtschaft : DBW
1
Documents de travail / Banque de France
1
Electronic commerce & digital markets : ecm
1
Empirica : journal of european economics
1
Essays on the effects of brand names and prices on consumer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Improving decision making in real-time bidding
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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1
DEPART : decomposing prices using atheoretical regression trees
Lu, Huidi
;
Lans, Ralf van der
;
Helsen, Kristiaan
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 781-800
Persistent link: https://www.econbiz.de/10014451280
Saved in:
2
Time preferences and the pricing of complementary durables and consumables
Ahmadi, Iman
;
Skiera, Bernd
;
Lambrecht, Anja
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 813-828
Persistent link: https://www.econbiz.de/10011792403
Saved in:
3
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, Christian
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009569977
Saved in:
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