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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Customer satisfaction
USA
Brand management
97
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67
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Akdeniz, M. Billur
1
Berger, Jonah
1
Coulter, Robin A.
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Dimofte, Claudiu V.
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Dutta, Shantanu
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El Gamal, Monica
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Fischer, Marc
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Fitzsimons, Gráinne
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Randhawa, Praneet
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Strizhakova, Yuliya
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Talay, M. Berk
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
61
Journal of business research : JBR
58
Journal of retailing and consumer services
51
International journal of hospitality management
40
The journal of product & brand management
38
Psychology & marketing
31
Journal of travel and tourism marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of hospitality marketing & management
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of advertising research
15
Tourism management : research, policies, practice
15
Journal of strategic marketing
14
International journal of contemporary hospitality management
13
Journal of fashion marketing and management
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing theory and practice
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
Cogent business & management
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Services marketing quarterly
11
The IUP journal of brand management : IJBRM
11
Journal of marketing for higher education
10
Journal of vacation marketing
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Islamic marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
The journal of services marketing
8
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ECONIS (ZBW)
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1
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
2
Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
3
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
4
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
5
Drivers of the cost of capital : the joint role of non-financial metrics
Himme, Alexander
;
Fischer, Marc
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10010400693
Saved in:
6
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
7
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
8
Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
Saved in:
9
Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge
;
Sismeiro, Catarina
;
Dutta, Shantanu
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
Saved in:
10
The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003735953
Saved in:
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