Same sound, same preference? : investigating sound symbolism effects in international brand names
Year of publication: |
2013
|
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Authors: | Kuehnl, Christina ; Mantau, Alexandra |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 417-420
|
Subject: | Sound symbolism | Psycholinguistics | International brand name | Replication | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
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