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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Absatz"
~subject:"Brand image"
~subject:"Markenartikel"
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17
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6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
56
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
The journal of business & industrial marketing
14
Journal of business research : JBR
10
Journal of business-to-business marketing
4
The journal of product & brand management
4
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Business Guides on the Go
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European journal of marketing : EJM
2
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovatives Markenmanagement
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection
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The journal of services marketing
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The marketing review
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A century of marketing
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AMA bibliography series
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Applied Marketing Science /Angewandte Marketingforschung
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Australasian marketing journal
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Brand management ; Vol. 4
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
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Business horizons
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Business-to-business marketing management : strategies, cases and solutions
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Central European business review : CEBR
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Corporate reputation review : an international journal
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European journal of marketing
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ECONIS (ZBW)
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1
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
5
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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