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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Adherence to expert advice"
~subject:"Dienstleistungsmarketing"
~subject:"Dienstleistungssektor"
~type:"article"
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Adherence to expert advice
Dienstleistungsmarketing
Dienstleistungssektor
Services marketing
8
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Markenführung
3
Service industry
3
Service quality
3
Brand growth
2
Dienstleistung
2
Dynamic multivariate panel model
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Services
2
1992-2009
1
Absatz
1
B-to-B-Marketing
1
B2B services marketing
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
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Brand extension
1
Brand extensions
1
Business-to-business marketing
1
Cognition
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Consumer advice
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Decision
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E-commerce
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Earnings volatility
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8
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8
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8
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Dev, Chekitan S.
2
Huang, Ming-Hui
2
Camacho, Nuno
1
Dimitriu, Radu
1
Hogreve, Jens
1
Jong, Martijn G. de
1
Kunz, Werner H.
1
Laer, Tom van
1
Lusch, Robert F.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Ruyter, Ko de
1
Stremersch, Stefan
1
Vargo, Stephen L.
1
Warlop, Luk
1
Worm, Stefan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
50
Services marketing quarterly
31
European journal of marketing : EJM
20
Journal of service research : JSR
20
Journal of the Academy of Marketing Science
20
Journal of service management
18
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
14
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
Journal of business research : JBR
12
International journal of hospitality management
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
International journal of contemporary hospitality management
10
Managing service quality : MSQ ; an international journal
10
Marketing theory
9
The service industries journal
9
Health marketing quarterly
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
International journal of quality and service sciences
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
6
Neue Entwicklungslinien im Dienstleistungsmarketing
6
Public management review
6
Strategic marketing management and tactics in the service industry
6
The international journal of bank marketing : IJBM
6
The journal of business & industrial marketing
6
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
5
Customer Experience : Forum Dienstleistungsmanagement
5
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ECONIS (ZBW)
8
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1
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
4
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
5
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
6
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
Saved in:
7
Toward a deeper understanding of service marketing : the past, the present, and the future
Kunz, Werner H.
;
Hogreve, Jens
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009376044
Saved in:
8
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
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