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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising
Social web
Brand management
97
Markenführung
97
Consumer behaviour
72
Konsumentenverhalten
72
Brand image
67
Markenimage
67
Brand
65
Markenartikel
65
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15
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Himme, Alexander
2
Nguyen, Hang T.
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Pauwels, Koen
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Böger, Daniel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
149
The journal of brand management : an international journal
73
Journal of retailing and consumer services
67
The journal of product & brand management
67
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
49
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : innovations in planning and applied research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of advertising
31
Journal of promotion management : JPM
26
Psychology & marketing
25
Journal of marketing management : MM
23
Tourism management : research, policies, practice
23
Journal of marketing
22
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
17
European journal of marketing : EJM
16
Cogent business & management
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of fashion marketing and management
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of consumer studies
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of global marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Journal of the Academy of Marketing Science
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
24
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
6
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
9
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
10
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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