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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Altruism"
~subject:"B2B marketing"
~subject:"Markenimage"
~subject:"Simulation"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of business research : JBR
16
The journal of business & industrial marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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3
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3
Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovatives Markenmanagement
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand the Future : systematische Markenentwicklung im B2B
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Business horizons
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Business-to-business marketing management : strategies, cases and solutions
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Central European business review : CEBR
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Cogent business & management
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Critical perspectives on international business
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Field guide to case study research in business-to-business marketing and purchasing
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International business review : the official journal of the European International Business Academy
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1
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
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