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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Einzelhandel
Consumer behaviour
287
Konsumentenverhalten
287
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
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Theory
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Advertising effects
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Werbewirkung
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Internet marketing
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Online-Marketing
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Persönlichkeitspsychologie
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Gijsbrechts, Els
3
Bijmolt, Tammo H. A.
2
Dekimpe, Marnik G.
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
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Aroean, Lukman
1
Atakan, S. Sinem
1
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1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Bossuyt, Saar
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
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Campo, Katia
1
Carlson, Jeffrey R.
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Chinchanachokchai, Sydney
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Clement, Michel
1
Cornelis, Erlinde
1
Das, Gopal
1
De Bock, Tine
1
De Keyser, Arne
1
Deleersnyder, Barbara
1
Dhaoui, Chedia
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
777
Journal of business research : JBR
415
International journal of hospitality management
164
Journal of retailing
157
International journal of retail & distribution management
140
The journal of services marketing
125
The international review of retail, distribution and consumer research
117
The journal of product & brand management
105
Psychology & marketing
95
Journal of the Academy of Marketing Science
90
Asia Pacific journal of marketing and logistics
84
The journal of brand management : an international journal
84
International journal of retail and distribution management
80
Cogent business & management
79
Journal of hospitality marketing & management
73
The service industries journal
73
European journal of marketing : EJM
72
International journal of contemporary hospitality management
68
Journal of marketing
67
Journal of travel and tourism marketing
67
Journal of strategic marketing
66
International journal of electronic marketing and retailing : IJEMR
64
Marketing intelligence & planning
61
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
International journal of consumer studies
51
Services marketing quarterly
51
Tourism management : research, policies, practice
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of internet marketing and advertising : IJIMA
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Service business
43
The international journal of bank marketing : IJBM
43
Technological forecasting & social change : an international journal
40
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ECONIS (ZBW)
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The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
12
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
13
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
14
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
15
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
16
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
17
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
18
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
19
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
20
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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