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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"United States"
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Consumer behaviour
Social web
United States
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
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52
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50
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49
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46
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45
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41
Social Web
41
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38
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38
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36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
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35
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35
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34
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29
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7
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348
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Gijsbrechts, Els
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
Clement, Michel
5
Dekimpe, Marnik G.
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Stremersch, Stefan
5
Grinstein, Amir
4
Homburg, Christian
4
Lilien, Gary L.
4
Mittal, Vikas
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Goldenberg, Jacob
3
Haan, Evert de
3
Heitmann, Mark
3
Hennig-Thurau, Thorsten
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Mahajan, Vijay
3
Marchand, André
3
Natter, Martin
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colicev, Anatoli
2
Cornelissen, Gert
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
11,545
NBER working paper series
3,956
Journal of business research : JBR
2,500
The American economic review
2,116
Discussion paper / Centre for Economic Policy Research
2,020
Journal of retailing and consumer services
2,016
Discussion paper series / IZA
1,948
NBER Working Paper
1,723
The review of economics and statistics
1,440
American journal of agricultural economics
1,370
The review of financial studies
1,342
Applied economics
1,327
The journal of finance : the journal of the American Finance Association
1,313
Working paper
1,207
Economics letters
1,006
International journal of hospitality management
948
CESifo working papers
934
Economic review
928
Journal of banking & finance
912
Southern economic journal
889
Economic inquiry : journal of the Western Economic Association International
873
Finance and economics discussion series
870
Monthly labor review : MLR
856
National tax journal
851
Journal of financial economics
849
International journal of consumer studies
815
Journal of financial and quantitative analysis : JFQA
809
The journal of futures markets
776
SpringerLink / Bücher
773
Journal of human resources : JHR
768
Psychology & marketing
760
Technological forecasting & social change : an international journal
758
Journal of money, credit and banking : JMCB
741
The journal of economic perspectives : EP ; a journal of the American Economic Association
710
Journal of business ethics : JOBE
701
Journal of political economy
690
Management science : journal of the Institute for Operations Research and the Management Sciences
680
European journal of operational research : EJOR
675
Journal of consumer research : JCR ; an interdisciplinary bimonthly
665
The quarterly journal of economics
649
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ECONIS (ZBW)
348
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348
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
9
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
10
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
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