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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation"
~subject:"Markenführung"
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6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
92
The journal of business & industrial marketing
38
Journal of business research : JBR
17
Journal of business-to-business marketing
15
SpringerLink / Bücher
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
7
Innovatives Markenmanagement
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Aufbruch : Ingredient Branding schafft Werte
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business-to-Business-Marketing
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Corporate reputation review : an international journal
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European journal of marketing
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
The Oxford handbook of strategic sales and sales management
2
The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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