The relative importance of brands in modified rebuy purchase situations
Year of publication: |
2010
|
---|---|
Authors: | Zablah, Alex R. ; Brown, Brian P. ; Donthu, Naveen |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 3, p. 248-260
|
Subject: | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
-
Juntunen, Mari, (2020)
-
Cid, Allan, (2023)
-
Vom Produkt zur BtoB-Marke : Gedanken zur Marketing-Evolution, befreit vom Zeitgeist-Hype
Bönisch, Thomas, (2008)
- More ...
-
What factors influence buying center brand sensitivity?
Brown, Brian P., (2012)
-
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R., (2010)
-
What factors influence buying center brand sensitivity?
Brown, Brian P., (2012)
- More ...