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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Internet marketing"
~subject:"Rebate"
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Internet marketing
Rebate
Sales promotion
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Carlson, Jeffrey R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
10
Journal of retailing
9
Journal of promotion management : JPM
8
Journal of business research : JBR
7
Information systems research : ISR
5
International journal of contemporary hospitality management
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of management information systems : JMIS
2
Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of revenue and pricing management
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SpringerLink / Bücher
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The American economic review
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American business review
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Asia-Pacific journal of management research and innovation
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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1
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
2
What makes deal-of-the-day
promotions
really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
5
Consumer response to uncertain
promotions
: an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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