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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~subject:"Retail trade"
~subject:"Werbung"
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Markenartikel
Retail trade
Werbung
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
43
Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Advertising
33
Social Web
33
Social web
33
USA
27
United States
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
International marketing
23
Internationales Marketing
21
Einzelhandel
19
Marketing theory
19
New product development
19
Produktentwicklung
19
Customer satisfaction
18
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96
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English
96
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Dekimpe, Marnik G.
6
Gijsbrechts, Els
3
Neslin, Scott A.
3
Pauwels, Koen
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Ewijk, Bernadette J. van
2
Gielens, Katrijn
2
Gijsenberg, Maarten J.
2
Guitart, Ivan A.
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Lehmann, Donald R.
2
Luna, David
2
Nguyen, Hang T.
2
Srivastava, Rajendra Krishan
2
Abou Nabout, Nadia
1
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Appel, Gil
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bayer, Emanuel
1
Becker, Jan-Michael
1
Becker, Maren
1
Bellenger, Danny N.
1
Bijmolt, Tammo H. A.
1
Boivin, Yvan
1
Bradlow, Eric T.
1
Brady, Michael
1
Brown, Brian P.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
478
Journal of business research : JBR
399
The journal of brand management : an international journal
263
The journal of product & brand management
208
Journal of retailing
163
European journal of operational research : EJOR
117
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
117
SpringerLink / Bücher
111
International journal of retail & distribution management
109
European journal of marketing : EJM
103
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
The international review of retail, distribution and consumer research
93
Journal of advertising research
89
Psychology & marketing
89
International journal of advertising : the quarterly review of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of production economics
81
Asia Pacific journal of marketing and logistics
73
Journal of marketing
72
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
68
International journal of retail and distribution management
64
Journal of promotion management : JPM
63
Marketing intelligence & planning
63
Journal of historical research in marketing
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Marketing letters : a journal of research in marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of the Academy of Marketing Science
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing management : MM
49
Journal of marketing research : JMR
49
Journal of strategic marketing
49
The journal of consumer marketing
45
Journal of global marketing
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
42
Journal of fashion marketing and management
42
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ECONIS (ZBW)
96
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1
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96
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How, why, and when disclosure type matters for influencer
marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
9
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
10
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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