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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Verkauf"
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Markenimage
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B-to-B-Marketing
17
Business-to-business marketing
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Lieferantenmanagement
6
Supplier relationship management
6
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5
Consumer behaviour
5
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
107
The journal of business & industrial marketing
31
Journal of business research : JBR
24
Journal of business-to-business marketing
13
Journal of personal selling & sales management
9
Journal of marketing
7
SpringerLink / Bücher
7
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
4
Business horizons
3
European journal of marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
The journal of brand management : an international journal
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
Cogent business & management
2
European business review
2
European journal of marketing : EJM
2
European research on management and business economics
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovatives Markenmanagement
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
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Marketing intelligence & planning
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ECONIS (ZBW)
8
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1
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
2
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
5
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
6
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
7
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
8
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
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