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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Online-Marketing"
~subject:"Search engine"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information systems research : ISR
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Discussion papers / CEPR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
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Customer-centric marketing strategies : tools for building organizational performance
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E-commerce and web technologies : 4th international conference, EC-Web Prague, Czech Republic, September, 2 - 5, 2003 ; proceedings
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Incorporating hidden costs of annoying ads in display auctions
Stourm, Valeria
;
Bax, Eric
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10011758106
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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