Incorporating hidden costs of annoying ads in display auctions
Year of publication: |
September 2017
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Authors: | Stourm, Valeria ; Bax, Eric |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 3, p. 622-640
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Subject: | Online advertising | Pricing | Mechanism design | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Mechanismus-Design-Theorie | Auktion | Auction | Internet-Auktion | Online auction |
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