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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Chark, Robin
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Muthukrishnan, A. V.
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Muthukrishnan, A.V.
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Nedungadi, Prakash
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of Consumer Research
4
Journal of marketing research : JMR
4
ESMT Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ESMT working paper
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Foundations and trends in marketing : FTMKT
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research, Management science : OR MS ; the international literature digest
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Organizational Behavior and Human Decision Processes
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Theory and decision : an international journal for multidisciplinary advances in decision science
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Working paper / Harvard Business School, Division of Research
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Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
2
The effect of physical possession on preference for product warranty
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
Saved in:
3
Category structure, brand recall, and choice
Nedungadi, Prakash
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10006179554
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