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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Reinartz, Werner J.
8
Reinartz, Werner
4
Haenlein, Michael
3
Henseler, Jörg
3
Kannan, P. K.
3
Imschloß, Monika
2
Wiegand, Nico
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Arroniz, Inigo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
12
Faculty & research / Insead : working paper series
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of retailing
6
Harvard business review : HBR
5
Journal of the Academy of Marketing Science
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of marketing research : JMR
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of business economics : JBE
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Journal of service research : JSR
2
Marketing Review St.Gallen
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Retailing in the 21st century : current and future trends
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Springer Texts in Business and Economics
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Springer texts in business and economics
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SpringerLink / Bücher
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Symphonya. Emerging Issues in Management
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Wertschöpfung im Handel
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California management review : CMR
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Handbook of business-to-business marketing
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Handbook of research on customer equity in marketing
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INSEAD Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of creating value
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of marketing research
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing accountability for marketing and non-marketing outcomes
1
Multivariate Behavioral Research ; 37 (2), 227-244
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Schmalenbach Business Review (sbr)
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ECONIS (ZBW)
8
OLC EcoSci
4
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
3
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
4
Reflections from (past) editors
Kannan, P. K.
;
Hung, Iris W.
;
Reinartz, Werner J.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
Saved in:
5
The impact of digital transformation on the retailing value chain
Reinartz, Werner J.
;
Wiegand, Nico
;
Imschloß, Monika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
Saved in:
6
Leading IJRM on the path to prominence
Kannan, P. K.
;
Hung, Iris
;
Reinartz, Werner J.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
Saved in:
7
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
8
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.
;
Haenlein, Michael
;
Henseler, Jörg
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 332-344
Persistent link: https://www.econbiz.de/10003906427
Saved in:
9
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner
;
Haenlein, Michael
;
Henseler, Jörg
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 332-344
Persistent link: https://www.econbiz.de/10008324623
Saved in:
10
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner
;
Haenlein, Michael
;
Henseler, Jörg
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 332-345
Persistent link: https://www.econbiz.de/10008882310
Saved in:
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