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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
37
Produktentwicklung
37
Innovation
19
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Innovationsdiffusion
9
Brand management
5
Markenführung
5
Product design
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Produktgestaltung
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Theorie
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Theory
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Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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New products
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Preismanagement
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Pricing strategy
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Co-creation
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Erfolgsfaktor
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Internet marketing
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Marketing
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Online-Marketing
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Product quality
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Produktqualität
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Relationship marketing
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Success factor
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Advertising
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Business network
2
Competition
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English
37
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Stremersch, Stefan
4
Avagyan, Vardan
2
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Broeckhuizen, Thijs L. J.
1
Camacho, Nuno
1
Carbonell, Pilar
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cohen-Vernik, Dinah
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Qian
1
Eliashberg, Jehoshua
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Foutz, Natasha Zhang
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Geuens, Maggie
1
Gijsbrechts, Els
1
Goldenberg, Jacob
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hennig-Thurau, Thorsten
1
Hildesheim, Andreas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
199
International journal of innovation management
158
Industrial marketing management : the international journal for industrial and high-tech firms
147
International journal of product development : IJPD
142
SpringerLink / Bücher
129
International journal of production research
124
IEEE transactions on engineering management : EM
114
International journal of production economics
109
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
79
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
64
International journal of technology management : IJTM
61
Marketing Science
60
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
56
Research technology management : RTM
52
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Technology analysis & strategic management
50
European Journal of Marketing
47
European journal of operational research : EJOR
46
Management Science
45
Journal of marketing
41
Journal of open innovation : technology, market, and complexity
41
Journal of the Academy of Marketing Science
41
Journal of Product & Brand Management
40
Research
40
Faculty & research / Insead : working paper series
39
European journal of innovation management : EJIM
38
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
36
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Springer eBook Collection
35
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ECONIS (ZBW)
37
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1
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
The catbird seat of the sales force : how sales force integration leads to
new
product
success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
6
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
7
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
8
The contingent roles of R&D-sales versus R&D-marketing cooperation in
new-product
development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
9
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
10
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
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