//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
289
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
Innovation
50
USA
50
United States
50
Werbung
49
Marktforschung
46
Market research
45
Marketing
41
Social Web
41
Social web
41
Preismanagement
38
Pricing strategy
38
New product development
36
Produktentwicklung
36
Einzelhandel
35
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
more ...
less ...
Online availability
All
Undetermined
440
Type of publication
All
Article
1,705
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
842
Aufsatz in Zeitschrift
842
Collection of articles of several authors
18
Sammelwerk
18
Systematic review
4
Übersichtsarbeit
4
Case study
1
Fallstudie
1
more ...
less ...
Language
All
Undetermined
870
English
845
Author
All
Stremersch, Stefan
32
Verhoef, Peter C.
25
Dekimpe, Marnik G.
23
Lehmann, Donald R.
19
Muller, Eitan
19
Warlop, Luk
17
Leeflang, Peter
15
Lilien, Gary L.
15
Gijsbrechts, Els
14
Goldenberg, Jacob
14
Skiera, Bernd
14
Wierenga, Berend
14
Kamakura, Wagner A.
13
Leeflang, Peter S.H.
13
Rust, Roland T.
13
Libai, Barak
12
Weinberg, Charles B.
12
Currim, Imran S.
11
Eliashberg, Jehoshua
11
Steenkamp, Jan-Benedict E.M.
11
Wuyts, Stefan
11
Andrews, Rick L.
10
Bijmolt, Tammo H. A.
10
Clement, Michel
10
Coulter, Robin A.
10
Franses, Philip Hans
10
Geuens, Maggie
10
Haenlein, Michael
10
Louviere, Jordan J.
10
Mahajan, Vijay
10
Rangaswamy, Arvind
10
Sattler, Henrik
10
Weijters, Bert
10
Wieringa, Jaap E.
10
Wittink, Dick R.
10
Albers, Sönke
9
Bijmolt, Tammo H.A.
9
Dewitte, Siegfried
9
Grewal, Rajdeep
9
Prasad, Ashutosh
9
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,030
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,699
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,686
more ...
less ...
Source
All
OLC EcoSci
859
ECONIS (ZBW)
853
USB Cologne (EcoSocSci)
3
Showing
271
-
280
of
1,715
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
271
Feeling disconnected from others : the effects of ambient darkness on hedonic choice
Huang, Xun Irene
;
Dong, Ping
;
Labroo, Aparna A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 144-153
Persistent link: https://www.econbiz.de/10011816988
Saved in:
272
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
273
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
274
Instructional Manipulation Checks : a longitudinal analysis with implications for MTurk
Paas, Leonard J.
;
Dolnicar, Sara
;
Karlsson, Logi
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 258-269
Persistent link: https://www.econbiz.de/10011882555
Saved in:
275
Investor sentiment and advertising expenditure
Mian, G. Mujtaba
;
Sharma, Piyush
;
Gul, Ferdinand A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 611-627
Persistent link: https://www.econbiz.de/10011956600
Saved in:
276
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim
;
Tuli, Kapil R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10011943212
Saved in:
277
May the force drag your dynamic logo : the brand work-energy effect
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011943268
Saved in:
278
A message from the incoming editor
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
Saved in:
279
Mobile diaries : benchmark against metered measurements : an empirical investigation
Lovett, Mitchell J.
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 224-241
Persistent link: https://www.econbiz.de/10011882549
Saved in:
280
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
First
Prev
24
25
26
27
28
29
30
31
32
33
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->