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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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72
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72
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Stremersch, Stefan
32
Verhoef, Peter C.
25
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23
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19
Muller, Eitan
19
Warlop, Luk
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Libai, Barak
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Currim, Imran S.
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Eliashberg, Jehoshua
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Wuyts, Stefan
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Bijmolt, Tammo H. A.
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Clement, Michel
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Albers, Sönke
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
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39,064
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Economics letters
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The current digest of the post-Soviet press
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Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
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14,769
L' usine nouvelle : hebdomadaire de l'industrie
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CESifo Working Paper
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OLC EcoSci
859
ECONIS (ZBW)
853
USB Cologne (EcoSocSci)
3
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41
Providing assets in the sharing economy : low childhood socioeconomic status as a barrier
Wu, Yuechen
;
Wang, Ruijuan
;
Jin, Huizhen
;
Zhu, Meng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 534-551
Persistent link: https://www.econbiz.de/10014383227
Saved in:
42
Satiation and cross promotion : selling and swapping users in mobile games
Haenlein, Michael
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 342-361
Persistent link: https://www.econbiz.de/10014316589
Saved in:
43
Sending mixed signals : how congruent versus incongruent signals of popularity affect product appeal
Moldovan, Sarit
;
Shoham, Meyrav
;
Steinhart, Yael
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 881-897
Persistent link: https://www.econbiz.de/10014451309
Saved in:
44
Speaking vs. listening? : balance conversation attributes of voice assistants for better voice marketing
Hu, Peng
;
Gong, Yeming
;
Lu, Yaobin
;
Ding, Amy Wenxuan
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014281906
Saved in:
45
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
46
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
47
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
48
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
49
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
50
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
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