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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Inventi impact: service sector"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Dienstleistungsmarketing"
~subject:"Service Branding"
~type_genre:"Article in journal"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistungsmarketing
Service Branding
Service-Dominant Logic
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Customer integration
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Relationship marketing
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Albinsson, Pia A.
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Ghazali, Zulkipli
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Li, Tianze
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Shamim, Amjad
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Valtanen, Irinja
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International journal of retail & distribution management
Inventi impact: service sector
Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
9
The journal of services marketing
5
Marketing theory
4
Industrial marketing management : the international journal for industrial and high-tech firms
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Public management review
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The service industries journal
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International journal of contemporary hospitality management
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International journal of quality and service sciences
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Journal of business research : JBR
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic business
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International journal of event and festival management
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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Journal of business venturing
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Journal of business-to-business marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of management analytics
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Journal of marketing management : MM
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Journal of organizational change management
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Journal of retailing and consumer services
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Journal of service research
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Journal of service research : JSR
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Service branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
Saved in:
2
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
3
Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Valtanen, Irinja
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010497785
Saved in:
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