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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~person:"Bijmolt, Tammo H. A."
~person:"Iglesias-Pradas, Santiago"
~subject:"Distribution channel"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Distribution channel
Relationship marketing
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5
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2
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Bijmolt, Tammo H. A.
Iglesias-Pradas, Santiago
Verhoef, Peter C.
11
Ko, Eunju
8
Balaji, M. S.
7
Brodie, Roderick J.
7
Kim, Kyung Hoon
7
Beatty, Sharon E.
6
Hollebeek, Linda D.
6
Roy, Sanjit
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Sesé, F. Javier
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Agnihotri, Raj
5
Aksoy, Lerzan
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Eisingerich, Andreas B
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Noble, Stephanie M.
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Parasuraman, A.
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Schumann, Jan Hendrik
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Veloutsou, Cleopatra
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Wangenheim, Florian von
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Bolton, Ruth N.
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Lemon, Katherine N.
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International journal of retail & distribution management
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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ECONIS (ZBW)
5
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1
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
2
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
3
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
4
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Saved in:
5
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
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