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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Messung"
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Konsumentenverhalten
Measurement
118
Messung
118
Consumer behaviour
51
Customer satisfaction
26
Kundenzufriedenheit
26
Scale development
24
Beziehungsmarketing
22
Relationship marketing
22
Dienstleistungsqualität
18
Service quality
18
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Operations Research
11
Operations research
11
Betriebliche Kennzahl
10
Financial ratio
10
Performance measurement
10
Performance-Messung
10
Online retailing
9
Online-Handel
9
Market research
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Marktforschung
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Einzelhandel
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Emotion
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Retail trade
7
Brand
6
Customer value
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Internet marketing
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Kundenwert
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Markenartikel
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Online-Marketing
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Structural equation model
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Strukturgleichungsmodell
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Theorie
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Akrout, Houcine
2
Fernandes, Semila Fenelly
2
Kumar, Anil
2
Lee, Min-young
2
Panda, Rajesh
2
Shi, Yangyan
2
Takahashi, Ikuo
2
Venkatesh, V. G.
2
Acquila-Natale, Emiliano
1
Agarwal, Reeti
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
Allain, Gaël
1
Anjaly, Bhawna
1
Audrezet, Alice
1
Ayanso, Anteneh
1
Baier, Daniel
1
Barbopoulos, Isak
1
Bartier, Anne-Laure
1
Bartikowski, Boris
1
Bashir, Shahid
1
Bauer, Johannes C.
1
Bee, Colleen
1
Beverland, Michael B.
1
Bhatia, Sukhdev
1
Bruneau, Virginie
1
Bèzes, Christophe
1
Caruelle, Delphine
1
Chaudhary, Nityanand
1
Cleveland, Mark
1
Coderre, François
1
Cullen, Carman W.
1
Cuny, Caroline
1
Davoudi, Heidar
1
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1
Dickinson, Sonia J.
1
Dopico-Parada, Ana
1
Dubinsky, Alan J.
1
El Amri, Dhouha
1
Erdoğan, Seçil
1
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International journal of retail & distribution management
Journal of business research : JBR
Journal of retailing and consumer services
Journal of targeting, measurement and analysis for marketing
The journal of brand management : an international journal
15
Journal of marketing research : JMR
9
International journal of market research
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
The journal of product & brand management
6
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of business ethics : JOBE
5
NBER working paper series
5
SpringerLink / Bücher
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The service industries journal
4
Total quality management & business excellence
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Global business review
3
International journal of contemporary hospitality management
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
Journal of fashion marketing and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
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ECONIS (ZBW)
51
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51
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Omkar Dastane
;
Goi, Chai Lee
;
Rabbanee, Fazlul
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014265704
Saved in:
5
Measuring customer aggression : Scale development and validation
Mortimer, Gary
;
Wang, Shasha
;
Osorio Andrade, María Lucila
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303231
Saved in:
6
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
7
The facets of consumer-based food label equity : measurement, structure and managerial relevance
Coderre, François
;
Sirieix, Lucie
;
Valette-Florence, Pierre
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169642
Saved in:
8
Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Fernandes, Semila Fenelly
;
Panda, Rajesh
;
Venkatesh, V. G.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
Saved in:
9
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
Saved in:
10
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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