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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"United States"
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Brakus, J. Joško
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Jeong, Miyoung
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International journal of retail & distribution management
Journal of business research : JBR
International journal of sport management and marketing : IJSMM
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Journal of travel and tourism marketing
5
Journal of advertising research
4
Tourism management perspectives : TMP
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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International journal of event and festival management
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Journal of hospitality marketing & management
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business economics and management
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of vacation marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Sport, Business and Management : an international journal ; SBM
2
Tourism management : research, policies, practice
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Achieving excellence in stakeholder management
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Applied financial economics letters
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
1
DUV / Wirtschaftswissenschaft
1
Discussion paper series / Harvard Institute of Economic Research
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European Sport management quarterly : ESMQ
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Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
3
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
4
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
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