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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
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Search: subject:"Markenführung"
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Konsumentenverhalten
Brand management
211
Markenführung
211
Consumer behaviour
127
Brand image
114
Markenimage
114
Brand
75
Markenartikel
74
Beziehungsmarketing
27
Relationship marketing
27
Einzelhandel
25
Retail trade
25
Luxury goods
24
Luxusgüter
24
Handelsmarke
20
Store brand
20
Advertising effects
18
Werbewirkung
18
India
17
Indien
17
Brand loyalty
13
Emotion
11
Marketing management
11
Marketingmanagement
11
USA
11
United States
11
Markentreue
10
Advertising
8
Werbung
8
Confidence
7
Corporate reputation
7
Customer satisfaction
7
Fashion
7
Firmenimage
7
Internet marketing
7
Kundenzufriedenheit
7
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7
Online-Marketing
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Packaging
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Product design
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Undetermined
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Article
127
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126
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126
Conference paper
2
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2
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English
127
Author
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Diallo, Mbaye Fall
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Cleff, Thomas
2
Cliquet, Gérard
2
Gunasti, Kunter
2
Kakati, Rinalini P.
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Mathews, Jose
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ragel, V. R.
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Uggla, Henrik
2
Walter, Nadine
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Albinsson, Pia A.
1
Anbarasu, A. Joseph
1
Arrigo, Elisa
1
Aurier, Philippe
1
Baghi, Ilaria
1
Balaji, M. S.
1
Banerjee, Madhumita
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Behe, Bridget K.
1
Besharat, Ali
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bhukya, Ramulu
1
Block, Martin P.
1
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International journal of retail & distribution management
Marketing letters : a journal of research in marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
418
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Journal of marketing communications
77
International journal of hospitality management
74
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
63
Marketing intelligence & planning
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
58
Journal of the Academy of Marketing Science
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
SpringerLink / Bücher
50
International marketing review
48
Journal of marketing
47
Journal of promotion management : JPM
47
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
European journal of marketing
35
Journal of Islamic marketing
34
Journal of retailing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
127
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
10
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
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