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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Consumer behaviour
1,388
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336
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Chintagunta, Pradeep K.
9
Guzman, Francisco
9
Hauser, John R.
9
Bronnenberg, Bart J.
8
Cawley, John H.
7
Gruber, Jonathan
7
Iyengar, Radha
7
Nevo, Aviv
7
Sun, Baohong
7
Tucker, Catherine
7
Abaluck, Jason
6
Braun, Michael
6
Kuksov, Dmitri
6
Laibson, David I.
6
Liberali, Guilherme
6
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6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
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5
Chan, Tat
5
Cliquet, Gérard
5
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Einav, Liran
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Faultrier, Brigitte de
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Feinberg, Fred M.
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Stephens, Melvin
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Tadelis, Steve
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Allenby, Greg M.
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Arora, Neeraj
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Baker, Scott
4
Beshears, John
4
Carpenter, Jason M.
4
Carroll, Chris
4
Chevalier, Judith A.
4
Choi, James J.
4
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International journal of retail & distribution management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
1,929
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1,892
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755
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723
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581
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of consumer marketing
284
Cogent business & management
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Journal of consumer behaviour : an international research review
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Journal of marketing
279
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
1,389
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
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3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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