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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~subject:"United States"
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Event marketing
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International journal of retail & distribution management
Scandinavian journal of hospitality and tourism
International journal of event and festival management
11
Journal of travel and tourism marketing
11
International journal of sport management and marketing : IJSMM
7
International journal of hospitality management
6
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Tourism management : research, policies, practice
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Journal of advertising research
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Customer Experience : Forum Dienstleistungsmanagement
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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Journal of business economics and management
2
Journal of destination marketing & management
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Journal of hospitality and tourism insights
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Journal of service management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Memorable customer experiences : a research anthology
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Sport, Business and Management : an international journal ; SBM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Tourism and hospitality research : the surrey quarterly review
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Achieving excellence in stakeholder management
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Contextual engagement in event visitors' experience and satisfaction
Oklevik, Ove
;
Kwiatkowski, Grzegorz
;
Preuß, Holger
; …
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012803233
Saved in:
2
Event quality, perceived value, satisfaction and behavioural intentions in an event context
Armbrecht, John
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10012517165
Saved in:
3
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
4
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
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