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~isPartOf:"International journal of retail & distribution management"
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Parguel, Béatrice"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
3
Marketing management
2
Marketingmanagement
2
Altruism
1
Altruismus
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Cosmopolitanism
1
Cultural identity
1
Donation size
1
Einzelhandel
1
Familiarity with cause-related marketing
1
Fundraising
1
Handelsmarke
1
Kulturelle Identität
1
Long-term orientation
1
Loyalty
1
Markenführung
1
Markenimage
1
National culture
1
Nationalkultur
1
Overpackaging
1
Packaging
1
Private label
1
Product image
1
Relationship marketing
1
Retail trade
1
Scepticism
1
Store brand
1
Warm glow
1
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English
3
Author
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Parguel, Béatrice
Boulay, Jacques
3
Cliquet, Gérard
3
Diallo, Mbaye Fall
3
Faultrier, Brigitte de
3
Feenstra, Florence
3
Muzellec, Laurent
3
Bagdare, Shilpa
2
Ballantine, Paul W.
2
Cagatay, Kubulay
2
Faßnacht, Martin
2
Frasquet Deltoro, Marta
2
Ieva, Marco
2
Jain, Rajnish
2
Kenning, Peter
2
Kluge, Philipp Nikolaus
2
Loureiro, Sandra Maria Correia
2
Parsons, Andrew G.
2
Swoboda, Bernhard
2
Yildirim, Kemal
2
Ziliani, Cristina
2
Abbes, Molka
1
Al-Maghrabi, Talal
1
Albaum, Gerald S.
1
Albinsson, Pia A.
1
Alexandris, Konstantinos
1
Alves, Helena
1
Amin, Muslim
1
Andersson, Pernille
1
Anjaly, Bhawna
1
Aror, Sourabh
1
Arrigo, Elisa
1
Ashman, Rachel
1
Audrain-Pontevia, Anne-Françoise
1
Aurier, Philippe
1
Ayadi, Kafia
1
Ayalp, Nur
1
Babakus, Emin
1
Babin, Barry J.
1
Beck, Susanne
1
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Published in...
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International journal of retail & distribution management
Journal of retailing
10
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
Journal of business-to-business marketing
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
EuroMed journal of business
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
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ECONIS (ZBW)
3
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1
The double-edge effect of retailers' cause-related
marketing
: when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda
;
Parguel, Béatrice
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
Saved in:
2
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
3
Antecedents to local store loyalty : influence of culture, cosmopolitanism and price
Pandey, Shivendra
;
Khare, Arpita
;
Bhardwaj, Preshth
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010510591
Saved in:
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