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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Krishen, Anjala S."
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
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Search: subject:"Marketing"
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Consumer behaviour
12
Konsumentenverhalten
12
Brand management
8
Markenführung
8
Relationship marketing
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Brand
6
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
5
Marketing management
4
Marketingmanagement
4
Viral marketing
4
Virales Marketing
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Social Web
3
Social web
3
Supplier relationship management
3
Confidence
2
Dienstleistungsqualität
2
Digital marketing
2
Emotion
2
Ghana
2
Internet
2
Market research
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Marktforschung
2
Mobile marketing
2
Online retailing
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Online-Handel
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26
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Krishen, Anjala S.
Malhotra, Naresh K.
Paul, Justin
Ko, Eunju
25
Laroche, Michel
16
Sharma, Piyush
16
Gupta, Suraksha
15
Dwivedi, Yogesh Kumar
13
Foroudi, Pantea
13
Parida, Vinit
13
Bartikowski, Boris
12
Melewar, T. C.
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Richard, Marie-Odile
11
Chebat, Jean-Charles
10
Filieri, Raffaele
10
Martin, Drew
10
Oghazi, Pejvak
10
Valette-Florence, Pierre
10
De Chernatony, Leslie
9
Dennis, Charles
9
Diamantopoulos, Adamantios
9
Donthu, Naveen
9
Kohtamäki, Marko
9
Merrilees, Bill
9
Spielmann, Nathalie
9
Veloutsou, Cleopatra
9
Babin, Barry J.
8
Gustafsson, Anders
8
Roy, Sanjit
8
Teng, Lefa
8
Ekinci, Yuksel
7
Huan, Tzung-cheng
7
Hultman, Magnus
7
Lim, Weng Marc
7
Michel, Géraldine
7
Vrontis, Demetris
7
Walsh, Gianfranco
7
Bigné Alcañiz, J. Enrique
6
Chatzipanagiotou, Kalliopi
6
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International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
16
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Legends in marketing
9
Journal of retailing and consumer services
8
SAGE library in marketing
7
Marketing intelligence & planning
6
Psychology & marketing
6
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
SpringerLink / Bücher
5
International journal of consumer studies
4
Journal of strategic marketing
4
Review of Marketing Research Ser.
4
European management journal
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Business strategy and the environment
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of hospitality management
2
International marketing review
2
Internetökonomie
2
Journal of African business
2
Journal of advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
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ECONIS (ZBW)
26
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1
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10
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26
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date (oldest first)
1
A broad overview of interactive digital
marketing
: a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
2
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Through narratives we learn : exploring knowledge-building as a
marketing
strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
5
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
Saved in:
6
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
7
Relative exploration and firm performance : why resource-theory alone is not sufficient?
Bhandari, Krishna Raj
;
Rana, Sudhir
;
Paul, Justin
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 363-377
Persistent link: https://www.econbiz.de/10012288616
Saved in:
8
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
9
The pursuit of virtual happiness : exploring the social media experience across generations
Berezan, Orie
;
Krishen, Anjala S.
;
Agarwal, Shaurya
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 455-461
Persistent link: https://www.econbiz.de/10011881942
Saved in:
10
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
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